We hope to have some blogs from our department to share with you shortly. In the meantime, you can look at other blogs written by the College of Arts & Sciences community.
Fallon's principles of creative language (or juicing your orange):
1. Start from scratch
2. Demand a ruthlessly simple definition of the business problem
3. Discover a proprietary emotion
4. Focus on the size of the ideas, not the size of the budget
5. Seek out strategic ricks
6. Collaborate or perish
7. Listen hard to your customers and listen some more
