In this talk, Dr. Maliangkay deliberates how K-pop has been packaged by entertainment companies, and the government. He will open with a brief discussion of what K-pop entails, and provide an overview of developments over the past few decades, before focusing on what elements drive the global growth of the music format: what do fans, parents, and the government stand to gain from K-pop fandom? Co-sponsored by International Village LLP, Department of Modern and Classical Languages, Literatures, and Cultures, Year of Migration, and School of Music.